Building a Cloud Partnership That Actually Moved the Needle
As organizations grow, infrastructure complexity tends to grow with them. Here’s how we solved it with the right partnership.
As organizations grow, infrastructure complexity tends to grow with them — especially when that growth includes acquisitions, multiple cloud providers, and evolving engineering needs. At Rentsync, we reached a point where internal effort alone wasn’t the most effective way to tackle some of our cloud challenges.
Rather than trying to solve everything in isolation, I focused on building the right external partnership — one that would complement our internal expertise and help us move faster without sacrificing long-term quality.
That decision led to a collaboration with DoiT International, which became a meaningful force multiplier for our cloud strategy.
Identifying the Need
As Manager of IT & Cybersecurity, I was responsible for overseeing cloud operations, cost management, and platform reliability across a growing and increasingly diverse environment. Over time, a few things became clear:
- Our cloud footprint spanned multiple providers and inherited architectures
- Cost visibility and predictability were becoming harder to maintain
- Engineering time was increasingly consumed by operational complexity
- We needed stronger guardrails around infrastructure decisions as we scaled
These weren’t problems caused by poor engineering — they were symptoms of growth. The question wasn’t whether we could solve them internally, but whether doing so would be the best use of our team’s time.
Establishing the Partnership
I led the evaluation and onboarding of DoiT as a strategic cloud partner, focusing less on tooling and more on collaborative fit. The goal was not to outsource responsibility, but to bring in expertise that could work alongside us and elevate how we operated.
The partnership was structured around a few core principles:
- Shared ownership of outcomes, not just recommendations
- Decisions grounded in long-term maintainability, not short-term savings
- Clear alignment with our security, compliance, and operational standards
This collaborative approach made it possible to challenge assumptions, validate architectural decisions, and move forward with confidence.
Working Together
Throughout the engagement, I worked closely with DoiT to:
- Assess our existing AWS and Google Cloud environments
- Improve cost visibility and forecasting
- Introduce consistent infrastructure governance practices
- Reduce operational friction for engineering teams
Rather than handing us a fixed “solution,” the collaboration helped us build internal understanding and processes that we continue to use today.
The Impact
By approaching cloud optimization as a partnership rather than a transaction, we were able to:
- Reduce cloud costs through better allocation and right-sizing
- Improve predictability around infrastructure spend
- Lower ongoing operational overhead for internal teams
- Create a clearer, more consistent foundation for future growth
Just as importantly, it allowed our internal teams to spend more time on product and platform improvements instead of infrastructure firefighting.
Looking Back
This experience reinforced something I value deeply in leadership: knowing when collaboration is the strongest path forward. The right partnerships don’t replace internal teams — they strengthen them.
I’m proud of the role I played in building and guiding this collaboration, and of the lasting improvements it helped bring to Rentsync’s cloud operations. It’s a great example of how thoughtful partnerships, when led intentionally, can create real and durable impact.
For more details on the engagement itself, DoiT has published a public case study featuring Rentsync on their site.